“After you have built out your data lake, use it. Ask it questions. You will begin to see patterns where you want to dig deeper. The Hadoop ecosystem doesn’t allow for that digging and not at a speed that is customer facing. For that, you need some sort of analytical database.”– Eva Donaldson.
I have interviewed Eva Donaldson, software engineer and data architect at iContact. Main topic of the interview is her experience in using HPE Vertica.
Q1. What is the business of iContact?
Eva Donaldson: iContact is a provider of cloud based email marketing, marketing automation and social media marketing products. We offer expert advice, design services, and an award-winning Salesforce email integration and Google Analytics tracking features specializing in …[Read more]