Everybody loves free. It is the best marketing term one could
use. Once you say “FREE” the people come running. Free makes you
very popular. Whether you are a politician offering something for
free, or a company providing free stuff, you gain instant
popularity.
Xeround is shutting down their MySQL Database as a Service (DBaaS) because their free instances, while popular, simply did not convert into sufficient paid instances to support the company. While I am sad to see them fail, because I appreciate the hard work required to deliver database technology, this announcement was not unexpected. My company was at Percona Live, the MySQL conference, and I had some additional conversations along these same lines. One previously closed source company announced that they were open sourcing their code, it was a very popular …
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