I admit this is not closely related to my day-by-day activities, but I find the experiment interesting.

MySQL is the most popular open source database, particularly in the Web. Both twitter and facebook are avid users of MySQL. MySQL has influenced plenty of projects, has contributed to the creation of a multiplicity of social networks and it's behind many intriguing entrepreneurial ideas. The question is: how influential are you?

Fast Company started a project to measure how much we influence the online communities. Here is the description coming from their website.
We started with a simple question: Who are the most influential people online right …

I’ve just published an article that explains how a PHP-based product can gain a good position in the market and be made appealing to customers by using marketing communication. The focus is on products licensed under an Open Source license. Yet, most of the recommendations also apply to proprietary offerings.

The article has initially been published in German by PHPmagazin. It has now been translated to English and is available on the Initmarketing website: Commercialization of PHP Software.

In the information age, everyone collaborates on this worldwide knowledge exchange channel that's called Internet. Computing devices are proliferating and all interactions are finding a common home: the net. It binds us in a way that was inconceivable only a few years ago. I can stay up to date on what my US or Japan colleagues are doing. I can read articles and thoughts written in unknown cities all around the globe.

We are all on the web; MySQL is so popular because of the web I'll say. Whether you have a small niche blog or you are a famous writer in your field of expertise, you should care about analyzing your readers. This becomes more important if you are a company willing to publicize products on the web.

I just found …

1. Brown Cloud Marketing -- advertorial "interviewing" GM of a company offering "DNS in the cloud". This might be a worthwhile service, but the way he markets it (by saying open source is "freeware" and the market leader is "legacy") reveals a rich vein of bozo. Freeware legacy DNS is the internet's dirty little secret (actually, it's the reason we have a functioning DNS), Nominum software was written 100 percent from the ground up, and by having software with source code that is not open for everybody to look at, it is inherently more secure. (security through obscurity is equating clothing with being naked yet blind). The Internet kindly did the poor man's homework: screenshot of a cross-site scripting …

Now why would I do that, especially when my blog is syndicated through it?

Simple. I’m always trying to cut back on RSS and other “stuff.” Less is more. But don’t worry — I subscribed again. Only this time, I subscribed to my own filtered version of it! I built it [...]

Rob Young has posted a few blog entries lately on the MySQL Enterprise monitoring software. His latest post claims that agent-based monitoring is equivalent to extensibility (MySQL Enterprise Monitor: Agent = Extensibility).

I think this is conflating two completely distinct properties of a monitoring solution. Cacti is extremely extensible, with a plugin-based architecture and [...]

There are quite a few business angles you might see only if you’re here at the conference, and you won’t get from blogs. For example, let’s take a look at the contents of the shoulder bags they hand out with your registration. (This is only a partial list.)

• SnapLogic’s flyer gets it right: their system is compatible with “GNU Linux.” Hooray, a commercial company acknowledging the GNU operating system for what it is!
• MySQL Enterprise’s flyer has three big bullet points: MySQL Load Balancer, MySQL Connection Manager, and MySQL Enterprise Monitor Query Analyzer. The first two look like they’re probably built on MySQL Proxy. The last has a visual explain plan feature, which according to an elevator conversation is not yet built. I’ll stop by their booth and see. As you may know, Maatkit has provided a tool (which is designed for integration into other tools) …

CMSWire asked me to be the first they interview for their brand new column Flash Quiz. If you ever wondered how much I sleep and whether I like fancy cars, check out Flash Quiz: Sandro Groganz Speaks.

The potential for successfully building or extending a corporate identity based on Open Source depends on a company’s relationship towards an Open Source product. The graph below relates the extend of product ownership to the level of awareness potentially available for marketing:

Basically, the more you own the product, i.e. the more it is directly correlated to your company, the more you can make out of it.

If you’re the creator of the product (e.g. MySQL, the company, is the creator of MySQL, the database), you can utilize maximum awareness in your market. Your whole ecosystem will support your marketing efforts. For example, those providing extensions to your product, will automatically market your product while promoting their extension.

If you’re an external contributor to a product (e.g. providing patches with bug fixes), you …

Zack has been promoted to Executive Vice President of Marketing. Go Zack. You're the best person for the job.