Fast, granular, reliable ROI on ad performance was our bugle call to build Euclid, Uber’s in-house marketing platform. Early this year, Euclid replaced a legacy system, which processed ROI data somewhat manually as it struggled to keep up with Uber’s …

The post Designing Euclid to Make Uber Engineering Marketing Savvy appeared first on Uber Engineering Blog.

Technical conferences are flooded with visual [mis]representations of a particular product's performance, compression, cost effectiveness, micro-transactions per flux-capacitor, or whatever two-axis comparison someone dreams up. Lets be honest, benchmarketers like to believe we all suffer from innumeracy.

The Merriam-Webster dictionary defines innumeracy as follows:
innumeracy (noun): marked by an ignorance of mathematics and the scientific approach Mark Callaghan has been a long time advocate of explaining benchmark results, but that's not the point of the bar chart. Oh no, the bar chart only exists to catch your eye and …

It's been a little more than two weeks since we launched our SkySQL Cloud Data Suite and SkySQL Enterprise Suite, and we're pleased at the response we've seen so far for these releases.

You've heard what we've had to say about it, but here are also some highlights of what the media is saying about SkySQL's recent move to introduce products to the marketplace...

SkySQL: build the service, then the customers and THEN the products - Computer Weekly - Insight into the ideal business model for start-ups

SkySQL offers tools for Amazon and Enterprise MySQL deployments -  …

With Oracle OpenWorld just around the corner & MySQL Connect already underway I can’t believe yet another year has passed.  This is my third OOW and I must have a following as folks are already reaching out to me on twitter @pythiansimmons (log buffer lady seems to be a handle I can’t seem to shake). [...]

Do you want to closely follow what MySQL is doing around the globe? We've created a Lanyrd guide just for that. It's curated by the MySQL Community, Marketing, Presales and Product Management teams and with some other contributions too.
Tomorrow we'll host the MySQL Innovation Day (in streaming too) and MySQL Connect is also quickly approaching. If you'd like showcase your products and services to the MySQL Community you can take advantage of the various sponsorship opportunities.

Stay tuned for the latest and greatest updates from the MySQL team at Oracle and from our vibrant community!
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Read the original article at Consulting essentials: Getting the business

Over the years, a lot of people have approached me asking how to become a tech consultant. What do I need to do to get started? How can I take my first step?

I also hear from managers and CEOs that have asked how I got my start, and how I keep the business running. What lessons from consulting can be applied to startups and small businesses? Having worked independently for many years I’ve built up my own cache of strategies and methods which I hope can be helpful to anyone looking to strike it out on their own.

This is the first of a series of three articles on consulting essentials. Part two covers …

You might have noticed that this blog changed name and URL. Instead of having one single blog for everything, I decided to split my blogging activities in two separate blogs.

If you're interested in MySQL, Oracle, Databases, Business Intelligence, Open Source, Cloud, etc. this is the place to be. Blog's new name is Data & Co.
A big "Thank you!" to David Stokes who moved all the planet.mysql.com references to the old blog to this new one.

On the other hand, if you'd like to read about communication, marketing, advertising, PR, soft skills, etc. feel free look at Publicime.  Please see the introduction of my new blog …

I see so many posts on what happened to company X, product Y and dream Z that I couldn't resist the temptation to summarize this great year for MySQL. At the end of 2010, Oracle did an announcement we were all waiting for: MySQL 5.5 is GA! Another year has passed since then and it's time to reflect on what has been done.

I know this is a long post. I tried to rewrite it at least 10 times to make it shorter, but I couldn't condense the list. Hence, I wrote a summary in the beginning for those who don't want to read it all.

I believe that 2011 was an exceptional year for MySQL and I really enjoy being part of this team. I wish all of us a lot of success and fun in the years to come!

Summary:
Oracle released many  …

Today, more and more proprietary software vendors are choosing to go Open Source. Doing this enables them to leverage the community benefits of Open Source, shorten the sales cycle, and gain a competitive advantage over other proprietary products.

However, for those firms considering a switch to Open Source, there are some hard decisions to make with regard to their product architecture. Should they provide only a single Open Source product, and earn revenue from add-on services like support and consulting (RedHat)? Or should they adopt the Open Core model, offering their product under both Open Source and proprietary licenses (MySQL)? Or …

Here's an interview with Nicolas Pujol who has written an excellent new book called "The Mind Share Market."  Nicolas and I were colleagues at MySQL for several years and we often discussed the role of our free open source product as a way to gain market share in the commercial sector.  In MySQL's case, our goal was to be the #1 choice for web developers worldwide both in the free and the commercial market.  Over the years, the notion of having a free product has transcended Open Source and now has many more applications in other markets.  It can be quite …