I have.
Coming from the world of selling fire trucks I’m used to selling necessary solutions to customers in need. The stakes are high. If the truck doesn’t perform best case scenario it’s a false alarm. Worst case scenario someone, many people, die.
Let me tell you a bit about fire trucks.
A lot of people think that a fire truck is a fire truck. That there is some factory where fire trucks are made, carbon copies of one another, varying only in what they carry – water, a pump, a ladder. That’s not the case. Every truck is custom engineered, designed, and manufactured from scratch. Things can go wrong. In a world where response time is everything, you don’t want something to go wrong. Not with the fire truck. Not when everything else is going …
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