We just shipped and installed the Kickfire appliance in the data center of our first web 2.0 customer this week. We’re very excited about this new customer. With already over a million active members, this company continues to grow in spite of a challenging economic environment because it has a clearly defined audience and a business model which adds value to its members while adding money to its coffers. Part of the value add to their member base comes from well-targeted discount and coupon offers. In order to achieve this, the company runs complex analytics to understand members’ behaviors and responses and uses this data to help its advertising customers better target their offers.
As with many web 2.0 companies, this customer has built its application on MySQL. MySQL has helped them scale their web application well but was presenting performance and scalability challenges for their analytics. With their fact table in the …[Read more]