“After you have built out your data lake, use it.
Ask it questions. You will begin to see patterns where you want
to dig deeper. The Hadoop ecosystem doesn’t allow for that
digging and not at a speed that is customer facing. For that, you
need some sort of analytical database.”– Eva
I have interviewed Eva Donaldson, software
engineer and data architect at iContact. Main topic of the interview is her
experience in using HPE Vertica.
Q1. What is the business of iContact?
Eva Donaldson: iContact is a provider of cloud
based email marketing, marketing automation and social media
marketing products. We offer expert advice, design
services, and an award-winning Salesforce email integration and
Google Analytics tracking features specializing in …[Read more]