Those who build SaaS know that you’re actually providing an experience. You’re building long-term relationships and aiming for recurring revenue. Therefore, your product must be flexible, resilient, and consistent.
Many companies find it hard to take time, acquire the right ingredients, and design truly great software from the bottom-up. This is understandable given how fast the SaaS industry moves.
But firstly, who am I to be talking about this subject? My education was in Economics and Complex Systems, and I’ve been fortunate to gain exposure to various IT trends and tools working almost a decade mostly in Tech. I started interviewing customers at Continuent (majority SaaS) over five years ago, and I have listened to a number of …[Read more]