“… when you get the money, you get the power. Then when you get the power, then you get the women.” –Tony “Scarface” Montana
In the world of computing, first you get the users, then you get the applications, then you get the power. What do I mean by power? In a word “platform”. If the only way for users to get applications is through you, and the only way for application developers to get to users is through you, then you are a platform. If you continue to nurture and grow your platform, your company is immortal, it is a goose that will continue to lay golden eggs…as long as you continue to nurture it.
To get the users, you need to deliver immediate value. Once you achieve critical mass of users, the developers will start showing up, whether you want them or not. A good example of this was Myspace. They attracted so many users, that developers started providing extensions directly to users without Myspace’s …
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