Gina Tricot is a family-owned, Swedish fashion chain that
consists of over 180 stores across the following five markets:
Sweden, Norway, Denmark, Finland and Germany. Combined with
growing online sales, the company reaches fashion-conscious women
in 28 countries across Europe. In 2012, Gina Tricot reported
sales of SEK 2.3 billion.
- Implement a reliable and scalable infrastructure to drive online sales both in countries with a physical presence via stores and in countries where the company sells exclusively online.
- Outsource the day-to-day administration of the e-commerce system, including the databases, to a local partner while maintaining overall overview and control of the system.
- Selected MySQL to power Gina Tricot’s e-commerce application based on its reputation as default database for web-based …