It seems obvious that given the decreasing cost of storage and computation, there's going to be a significant increase in the volume of data that organizations accumulate over the next 10 years. But the type of data being accumulated may be different from the areas where traditional DBMSs dominated. It's not just about transactions; it's search patterns, on-line behavior, click-thru data, events fired off by smartphones, messages over Twitter & Facebook, log data of various kinds.
If an organization can figure out a better way identify prospects, or deliver more targeted ads, or optimize pricing decisions by analyzing terrabytes of data, they'd be crazy not to. Over the long term, companies that don't develop these capabilities will be at a competitive disadvantage.
As to what the implications are from a …[Read more]