The Guardian has a fantastic interview with Jeff Raikes, a senior Microsoft executive. Raikes echoes something I heard from Nick McGrath during our dinner a week ago in London - Microsoft focuses on the customer, not undermining competitors. Take that with a massive Great Salt Lake load of salt, of course, but I do think that when competing with Microsoft (or anyone), it's best to focus on the customer, not the competitor. By focusing on the competitor, you let them define the value proposition (i.e., the battleground).
A few gems from the interview:
On SharePoint...
ow there's Office SharePoint Server, which takes the server side to a new level. Bill and I would draw the analogy to when we put together the Office productivity suite in the late 80s: we think Office SharePoint Server …
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