I have an ingrained (possibly even genetic) aversion to stock
images. Actually, not all stock: just the vacuous kind. You know
what I mean: like the politically-correct, gender-balanced,
racially-balanced, age-diverse ones where people are all smiling
and pointing at a computer screen you can’t see. Ugh!
(Photo credit: istockphoto.com)
There are many reasons not to use images like this. I guess it’s
okay in some situations — for example when you just want a
smiling, attractive woman with a customer-service headset to
reinforce that you’ve come to the right place for support.
However, even these really don’t have to be stock images. One of
my former employers used their own employees for such photos,
almost exclusively, and it made the site much more real. And
there are plenty of examples of companies that use photos of
their own employees and get “realness” as a result. If I’m not
mistaken, …[Read more]