I have an ingrained (possibly even genetic) aversion to stock images. Actually, not all stock: just the vacuous kind. You know what I mean: like the politically-correct, gender-balanced, racially-balanced, age-diverse ones where people are all smiling and pointing at a computer screen you can’t see. Ugh!
(Photo credit: istockphoto.com)
There are many reasons not to use images like this. I guess it’s okay in some situations — for example when you just want a smiling, attractive woman with a customer-service headset to reinforce that you’ve come to the right place for support. However, even these really don’t have to be stock images. One of my former employers used their own employees for such photos, almost exclusively, and it made the site much more real. And there are plenty of examples of companies that use photos of their own employees and get “realness” as a result. If I’m not mistaken, …[Read more]