There has been plenty of press this week regarding Microsoft making a bid for Yahoo. This week the Wall Street Journal Article From Uncertain Future To Leading Yahoo Bid has prompted me to the following observations. I quote several points:
The bid, he said on the call, is “the next major milestone in Microsoft’s companywide transformation” to incorporate online services.
as Microsoft pushes the bid and, if successful, tries to meld Yahoo with Microsoft.
Microsoft had been negotiating to buy online ad company DoubleClick Inc. but lost that deal to Google, which paid $3.1 billion. Microsoft in May countered, spending $6 billion on online ad company aQuantive Inc.
While Microsoft should continue investing in its own online services, it …
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