Yesterday, I wrote about some examples of disruption. When an industry gets disrupted, there's usually a consistent pattern that emerges:
- A new entrant joins the market
- Their offering is perceived as limited and technically inferior
- The new entrant starts to gain a toehold in a few niches
- The incumbent waits and watches
- The entrant becomes "good enough"
- The niche market starts to boom
- The incumbent responds by trying to cram disruption
- The new model wins
I think the same pattern that happened with PCs disrupting minicomputers and …
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