Dana Blankenhorn suggests that add-ons make good business sense for Acquia and other open-source vendors, and he's dead-on. Zimbra climbed to $20 million in just two years on the back of a successful add-on strategy to its open-source Microsoft Exchange killer. SugarCRM is doing well with such a strategy, too.
It's not, however, simply a way to make money. It's also a way to better define and feed community.
Seem counterintuitive? Perhaps it is for those companies like Red Hat, Acquia, and others that are built to harvest preexisting open-source communities (Linux and Drupal, respectively). But for companies like Zimbra, MySQL, etc., an add-on strategy enables a vendor to focus wholly on delivering a quality open-source project while simultaneously creating a robust, scalable business.
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