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Displaying posts with tag: brand (reset)
MySQL® on Steroids: Accelerating Provisioning, Backup & Recovery, and TDE with Nutanix Database Service (NDB)

Simplify MySQL management with Nutanix Database Service (NDB). Automate database provisioning, instant cloning, fast recovery, and TDE key management.

Beyond Self-Managed EC2: NDB on NC2 for RDS Custom for Oracle Databases

AWS has announced that Amazon RDS Custom for Oracle will reach end of support on March 31, 2027. Customers can continue using the service as-is until then; after that date, RDS Custom for Oracle database instances, snapshots, and custom engine versions will no longer be accessible.

DORA and the Architectural Turn in Financial Services Resilience

Financial services leaders are operating in a moment where resilience is no longer just a technology issue or a regulatory checkbox. It is increasingly a board-level concern tied to continuity, customer trust, and the ability to keep critical services running through disruption.

The Brand Value of MySQL

Totally expectable, the sun has gone up and down for the past two weeks since Sun bought MySQL for $1 billion and we still trust in MySQL – do we trust in Sun?

In fact, Sun paid a high premium for MySQL’s credibility (aka brand value) to benefit from the high profile of the cute dolphin publicly. MySQL simply knows how to play the Open Source game right, that’s their largest asset. How high is it actually?

Let’s look at MySQL’s reputation management:

  • MySQL is everybody’s Open Source darling. Their consistent brand design created trust and allowed for the amortization of goodwill.
  • In the past 5 years, there was no proof of the viability of an Open Source business model without mentioning MySQL. MySQL is an Open Source thought leader.
  • MySQL is the M in LAMP. Any doubts?

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