One of the challenges we sometimes have at MySQL is that our audience is very broad. We get hundreds of thousands of page views every day and the interests span a wide range. That's one of the reasons we created the Developer Zone http://www.dev.mysql.com so that it would be easy for developers to find downloads, documentation and technical articles. In effect, people who are alergic to buzzwords like ROI, TCO and CIO could bypass the home page and just stick to the technical content on the dev zone.
Earlier this week, we launched a PR campaign called the 12 Days of Scale Out on our web site in order to highlight some examples of customers who have built very large applications or web sites using MySQL, such as Booking.com, Alcatel, Wikipedia, Zimbra, etc. The content was targeted towards business …
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