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100% subscription renewal

I’m happy to note (this is internal Open Query happiness but I’m pleased to share) that so far we have a 100% renewal rate for our Proactive Services for MySQL subscriptions. Some of the early clients have grown in the initial period and are have now moved to a higher # of hours (this can also be changed upward during a term), which is of course excellent both for the clients and for us.

I was in eager anticipation of this time since the introduction of the concept late last year, as it is of course the essential proof of whether a subscription service actually works over time. Ideally, you’d want renewal to be a simple straightforward process, with the client having experienced the value of the service. This is relatively straightforward in this case, since it’s not an insurance, emergency or retainer type arrangement – the client actually gets benefits each and …

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