In the last three updates to this blog, I've tried to set out a clear direction of where Sun's headed. I've talked about our three basic priorities:

1. Technology Adoption
2. Commercial Innovation
3. Efficiently Connecting Adoption and Commercial Opportunity.

I'm hoping you've got a clear picture surrounding the first of these two priorities - how and where we drive software adoption, and focus our commercial efforts.

So now I'd like to talk about the linkages - while also addressing one of our biggest strategic challenges, our scale.

Selling Scale

First, why is scale a challenge for Sun? To be clear, I'm not talking about purchasing scale. As I've said before, we use innovation to drive product profitability, not simply bulk purchasing leverage. The scale to which I'm referring is selling and marketing scale. With Sun's current products, we could be selling to twice …