In early 2006 Paul Hurley (ideeli’s CEO) and I (Mark Uhrmacher, CTO) were thinking about a new business. We had the idea to create a community based around great deals for Women’s fashion products where we saw a great deal of potential for great content and product sales. Now, over five years later, we’ve realized much of that vision. Our business success has been chronicled over the years in several places (see here and here). Though we’re very proud of our achievements there, that isn’t what this blog is about.
Insatiable Demand is about a mostly untold story. Over the past five-plus years we’ve built a phenomenal technology platform and team. From two people and three servers to a 70 person team and a 100 instance production environment, …[Read more]