Spring is approaching, and with it, the season of sponsorships. For vendors, trade shows offer a unique opportunity to gain valuable insight regarding market needs, engage potential customers, and show off their product to hundreds. In order to maximize this opportunity, your team needs to enter with a plan. Here are five tips we keep front of mind to put our best foot forward when demoing VividCortex at trade shows.
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Keep The Focus On The Prospect. Your trade-show demo isn’t about you; it’s about the prospect. Talk as little as possible, ask questions, listen a lot, demo only what’s relevant, and get lead information for later followup. Resist the temptation to demo the entire product. You both have a lot of people to talk to and limited time, so set the hook but do not try to close the deal at the booth.
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Develop A Default …