Without missing a beat at MySQL Conference 2007, we moved from Marten’s keynote to The Art of Innovation by Guy Kawasaki.
Extremely fun and entertaining. His 10 points.
1. Make Meaning
- “To change the world”
- To a VC, do not say “you want to make money”, that is understood. You will attract the wrong team.
2. Make Mantra
- Not a Mission statement (50-60 words long), but 2 or 3 words.
- Wendy’s - “Healthy fast food”
- Mike - “Authentic Athletic Performance”
- FedEx - “Peace of Mind”
- eBay - “Democratize commerce”
- Create a mantra — Why do you exist?
If you get stuck try the …
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