BusinessWeek has a great cover story this week on customer service, and lists the top-25 "Customer Service Elite." USAA (insurance company for military personnel), Four Seasons Hotels, Cadillac, and Nordstrom top the list. I've been fortunate to experience two of these top-four (USAA, because my dad funded his medical school training through the US Navy) and Nordstrom, and I agree that there is a profound difference in how they treat their customers than most other companies.
They certainly didn't get there by focusing on their competitors, as Oracle apparently did in its Hyperion acquisition. (It's astonishing to me how much they trumpeted the move as anti-SAP, rather than as pro-customer.). The "Elite" got there by devoting …
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