What made Marie Digby? I’ve heard about her on the radio from time to time, while I do the unnatural act of driving somewhere. Now, I’ve been invited to an event, where the tagline says that she’s “a star born from YouTube”. I had to dig further.
Decided to watch the famous video. Its just her, sitting with her guitar, performing an acoustic version of Rihana’s Umbrella. Nothing fancy. I’m told she sat in front of her MacBook to make the “hit”.
Grassroots marketing? Bands try much harder, and still feel the pain of becoming somewhat famous. What makes her different? Beauty (she’s of Japanese-American heritage)? Sultry look?
I wonder what her tipping point was. …[Read more]