OK, you’ve released your open source product and built a huge userbase. Now your shareholders/investors are pressing you to monetize that userbase. How do you do it? There are many ways to monetize open source. For simplicity, let’s segment the revenue sources according to who is paying:
Your users probably downloaded your product for free. Some are willing to pay for certified/approved distributions, maintenance, updates, support and more. Because open source turns your product and services into commodities, you will need to leverage your brand, and the expertise that it embodies, to maintain premium pricing.
Another good revenue source is certified education. If you’ve built a large userbase, businesses clearly see value in your product. As a result, employees and job-seekers will enhance their personal value and marketability if they are certified experts with your product. Assemble copyrighted educational …[Read more]