The world's largest producer of casual games has selected MySQL Cluster to power its real-time recommendations platform.

High velocity data ingestion, low latency reads, on-line scaling and the operational simplicity delivered by MySQL Cluster has enabled Big Fish to increase customer engagement and deliver targeted marketing, providing a more personalized experience to its users.

You can read the full Big Fish Games and MySQL Cluster case study here - and a summary below

BUSINESS NEED

The global video gaming market is experiencing explosive growth. Competition is intense, …

In my previous post, I discussed scaling web database performance in MySQL Cluster using auto-sharding and active/active geographic replication - enabling users to scale both within and across data centers.  

I also mentioned that while scaling write-performance of any web service is critical, it is only 1 of multiple dimensions to scalability, which include:

- The need to scale operational agility to keep pace with demand. This means being able to add capacity and performance to the database, and to evolve the schema – all without downtime;

- The need to scale queries by having flexibility in the APIs used to access the database – including SQL and NoSQL interfaces;

- The need to scale the database while maintaining continuous availability.

All of these subjects are discussed in more detail in …