Installing software on the Mac is usually a no-brainer: You get a
ZIP archive or disk image that gets uncompressed or mounted for
you. What is left for you is to move whatever application to your
Applications folder. Done.
In case of a disk image, developers often go so far to include a
reference to your Applications folder on the disk image
itself. So all you have to do is to drag an icon onto another one
less than 200 pixels away. This works so nicely on the Mac (the
advantages of a controlled environment) because in the majority
of cases, it is at /Applications on your filesystem.
To make that even easier, developers usually put nice
background images onto those disk images to illustrate (with an
arrow for example), what the user has to do. Skype, among others,
nail this experience. (I’m not talking about the ZIP-only
approach here). They have, on their download page, a step-by-step
guide accompanied …
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