By Tim O'Reilly
This story has been heard before: distribute millions of copies of your open source software for free, then build a business by servicing the customers who're using that software. Red Hat, JBoss, MySQL have all made a great success with this business model.
Why did it take so long for someone to figure out that this could also be a brilliant new take on the online advertising business? Step one: distribute a free, open source ad server; step two: package up the resulting publisher network for advertisers, regardless of which ad network they want to work with; step three: build additional services for those advertisers.
I caught up last week with Scott Switzer, OpenAds co-founder and community activist, to learn a bit more about OpenAds. It took me a few minutes to understand the OpenAds story (and even now, I may have a few details wrong.) As it turns …
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