It's no secret that Sun just laid off 1,000 employees, and may lay off up to 2,500, but what is interesting is how Sun is offsetting the headcount loss with a more efficient way of finding leads.
It's called open source. As TechCrunch reports on Sun CEO Jonathan Schwartz's Supernova talk:
His talk was about how Sun leverages open source by allowing its software (such as MySQL and ZFS) to float out and be downloaded for free, from where a small percentage of those users can be converted to customers. So through open source and free, Sun have the benefit of a free lead generation and marketing machine - especially with MySQL which is currently being downloaded over 70,000 times a day.
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