For small ISVs, Google is GOD. A significant percentage of the traffic into our web-store comes through Google. However, too much of Googlism is not always good. Read on?

I run a small ISV, Webyog, which develops and sells MySQL management tools. Most of our sales take place through our online store. I am a strong believer of  Sales Fixes Everything and just like other owners of small ISVs, the most important and ?feel-good? mails for us are those ?sales notification? mails that we get whenever someone makes a purchase.

I live in India and the bulk of our sales take place in USA and West Europe. This means that I am generally sleeping while the majority of our sales are taking place. The first thing that I do in the morning is to download and count the sales notification mails. Sometimes …