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Growing in the P7 (not just the G7)

De facto standards are the only ones that matter.

That's a bit of a truism in the technology world - well intentioned standards bodies and departments of justice can do their best, but at the end of the day, volume deployment is the only setter of standards. Ubiquity trumps policy, just about every time.

To that point, I was on a panel recently, discussing the impact of technology on the world's more rapidly developing economies (what's often referred to as "BRICA," or Brazil, Russia, India, China and Africa).

One of the speakers referenced an interesting shift in the traditional media industry: western companies were turning their attention toward the developing world. GDP growth wasn't drawing their attention - as much as demographics. Teenagers and those in their early twenties represent the biggest media buyers in …

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