I received an email back from a good friend about my recent post on open source sales and marketing. He strongly disagrees with my view. I'm going to include some of his comments here, because I think they reveal the depth of his experience and accumulated wisdom. They also point to an optimal way to start an open source company.
He suggested some ways to build an open source business:
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Fire everyone in sales.
(Asay: This is difficult for a company like Alfresco, as we don't actually have anyone in sales besides an inside sales person, and he's kicking tail. I'd never consider firing someone who paid for himself in the first month on the job.)
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Set revenue expectations for the next 12 months to zero.
(Asay: I think this is …