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BI/Data Warehousing is an easier market to enter for new database platform vendors. This is for a few reasons. Firstly, most BI deployments are custom built projects for each organization. This means the ability to pick and choose various layers of the stack is much greater.
Secondly, BI/DW projects success/failure metrics are often tied to database platform driven properties – performance, scalability, load times etc. The ability to stray outside any existing database platform “standards” to choose a platform that better meets key metrics is more tolerable.
Thirdly, because the ratio of BI to OLTP is low, the associated impact of violating a corporate standard is much lower. With OLTP …
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