Richard Branson is one to go against the grain, and usually to good effect. He has built a major business empire by taking chances on innovation.
Small wonder, then, that his company Virgin Mobile has selected MySQL to manage a critical component of its business: SMS messaging. According to MySQL's release on Thursday:
Over 500GB [of SMS data] are contained in MySQL data tables, and subject to thousands of queries per second. This solution handles the processing of Virgin Mobile's SMS messaging--where each individual text message can generate over 100 database queries on average (analysis, processing the response, and annual statistics)....[Using MySQL and LAMP]...ensures the operator a significant return on investment compared with a proprietary …
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