Listening to Guy Kawasaki speaking on the Art of Innovation at the 2007 MySQL Conference. Guy worked for Steve Jobs as the Macintosh software evangelist from 84 to 87 (in the Macintosh division) trying to help people build software. Apple II was making all of the money and Mac spending it all.
Guy is now a VC, trying to find folks running great companies in their garage.
Top 10 format for being innovative:
- Make meaning. The greatest motivator. Steve Wozniak was motivated by the desire to change the world. Do not tell VCs you want to "make money." You attract the wrong kind of people. [cool Nike ad about woman and how she is measured]
- Make a mantra (not a mission statement). A mission statement is made at a fancy …