Digital music sales seem to have peaked, as Nick Carr highlights on his blog, and as the WSJ recently reported. [Subscription required.] For this reason, EMI is beginning to experiment with non-DRM protected music files: MP3s.
For many in the music business, the sky is about to fall. Or so they think. "Why will anyone buy our wares if we don't force them to do so by preventing copying?!?"
What they don't realize is that the people who don't buy from them won't buy from them, DRM or no. The people that aren't thieves (and that's most of us) will, but convenience of purchase is key. I don't buy from iTunes because I can't get the files elsewhere. I buy from iTunes because it's a safe, super-convenient experience …
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