At Airbnb, we are constantly iterating on the user experience and
product features. This can include changes to the look and feel
of the website or native apps, optimizations for our smart
pricing and search ranking algorithms, or even targeting the
right content and timing for our email campaigns. For the
majority of this work, we leverage our internal A/B Testing
platform, the Experimentation Reporting Framework (ERF), to
validate our hypotheses and quantify the impact of our work. Read
about the basics of ERF and our philosophy on interpreting experiments.
Introduced in 2014, ERF began as a tool that allowed users to
define metrics in a common configuration language, and then
compute and surface …
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May
10
2017
Showing entries 1 to 1