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Displaying posts with tag: ab-testing (reset)
Scaling Airbnb’s Experimentation Platform

At Airbnb, we are constantly iterating on the user experience and product features. This can include changes to the look and feel of the website or native apps, optimizations for our smart pricing and search ranking algorithms, or even targeting the right content and timing for our email campaigns. For the majority of this work, we leverage our internal A/B Testing platform, the Experimentation Reporting Framework (ERF), to validate our hypotheses and quantify the impact of our work. Read about the basics of ERF and our philosophy on interpreting experiments.

Introduced in 2014, ERF began as a tool that allowed users to define metrics in a common configuration language, and then compute and surface …

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