I often wonder if commercial open source applications, things like MySQL, EnterpriseDB, SugarCRM are underpriced. Open source companies tend to start out as low-cost then as they mature that low-cost remains while the features and quality grow which then (in theory) moves to a differentiation strategy.
But would the market bear a higher price? It seems like the answer is starting to be yes...but how much higher still remains to be seen.
HBS suggests low prices aren't always the best strategy in this
article Low Prices = More Customers? Not Always
You should not overindulge your customer. Instead, make sure that you extract fair value for what you deliver. Aggressive and acquiescent actions hinder your own efforts to pursue higher profits. [C]ustomer giveaways, value attacks, and aggressive price cuts represent a huge …
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