Mårten responded right away to my challenge . (thank you Mårten), his
  responses below:
  1) Team
  A superb team is a must in all start-ups. The special thing with
  open source startups is that they may have a history as an open
  source *project* before becoming a commercial business. The team
  must understand how to master this evolutionary transition.
  2) Innovation
  It’s not enough to be less expensive, or faster, or the same as
  others but open source. There has to be a genuine, value-adding
  innovation that users and customers get a new benefit from.
  3) Participation
  The strength of open source lies in massive participation by
  users worldwide. It takes special dedication and skill to build
  an
  architecture of participation.
  -1) Open source as the silver …
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