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Showing entries 1 to 10 of 18 8 Older Entries

Displaying posts with tag: marketing (reset)

What Does the Media Have to Say About SkySQL's Latest Release?
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It's been a little more than two weeks since we launched our SkySQL Cloud Data Suite and SkySQL Enterprise Suite, and we're pleased at the response we've seen so far for these releases.

You've heard what we've had to say about it, but here are also some highlights of what the media is saying about SkySQL's recent move to introduce products to the marketplace...

SkySQL: build the service, then the customers and THEN the products - Computer Weekly - …

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Tips for Leveraging Oracle OpenWorld 2012 From Pythian Marketing
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With Oracle OpenWorld just around the corner & MySQL Connect already underway I can’t believe yet another year has passed.  This is my third OOW and I must have a following as folks are already reaching out to me on twitter @pythiansimmons (log buffer lady seems to be a handle I can’t seem to shake). [...]

Consulting essentials: Getting the business
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Read the original article at Consulting essentials: Getting the business

Over the years, a lot of people have approached me asking how to become a tech consultant. What do I need to do to get started? How can I take my first step?

I also hear from managers and CEOs that have asked how I got my start, and how I keep the business running. What lessons from consulting can be applied to startups and small businesses? …

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Changing Name and Improving Focus
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You might have noticed that this blog changed name and URL. Instead of having one single blog for everything, I decided to split my blogging activities in two separate blogs.

If you're interested in MySQL, Oracle, Databases, Business Intelligence, Open Source, Cloud, etc. this is the place to be. Blog's new name is Data & Co.
A big "Thank you!" to David Stokes who moved all the planet.mysql.com references to the old blog to this new one.

On the …




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2011, A great year for MySQL in review...
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I see so many posts on what happened to company X, product Y and dream Z that I couldn't resist the temptation to summarize this great year for MySQL. At the end of 2010, Oracle did an announcement we were all waiting for: MySQL 5.5 is GA! Another year has passed since then and it's time to reflect on what has been done.

I know this is a long post. I tried to rewrite it at least 10 times to make it shorter, but I couldn't condense the list. Hence, I wrote a summary in the beginning for those who don't want to read it all.



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Open Core or Solutions: Choosing the Right Open Source Product Architecture
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Today, more and more proprietary software vendors are choosing to go Open Source. Doing this enables them to leverage the community benefits of Open Source, shorten the sales cycle, and gain a competitive advantage over other proprietary products.

However, for those firms considering a switch to Open Source, there are some hard decisions to make with regard to their product architecture. Should they provide only a single Open Source product, and earn revenue from …



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Q&A with Nicolas Pujol on The Mind Share Market
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Here's an interview with Nicolas Pujol who has written an excellent new book called "The Mind Share Market."  Nicolas and I were colleagues at MySQL for several years and we often discussed the role of our free open source product as a way to gain market share in the commercial sector. …



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Fast Company is searching for 2010's Most Influential Person Online.
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I admit this is not closely related to my day-by-day activities, but I find the experiment interesting.

MySQL is the most popular open source database, particularly in the Web. Both twitter and facebook are avid users of MySQL. MySQL has influenced plenty of projects, has contributed to the creation of a multiplicity of social networks and it's behind many intriguing …

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Commercialization of PHP Software
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I’ve just published an article that explains how a PHP-based product can gain a good position in the market and be made appealing to customers by using marketing communication. The focus is on products licensed under an Open Source license. Yet, most of the recommendations also apply to proprietary offerings.

The article has initially been published in German by PHPmagazin. It has now been translated to English and is available on the Initmarketing website: Commercialization of PHP Software.

Appraising Your Investment In Enterprise Web Analytics
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In the information age, everyone collaborates on this worldwide knowledge exchange channel that's called Internet. Computing devices are proliferating and all interactions are finding a common home: the net. It binds us in a way that was inconceivable only a few years ago. I can stay up to date on what my US or Japan colleagues are doing. I can read articles and thoughts written in unknown cities all around the globe.

We are all on the web; …

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Showing entries 1 to 10 of 18 8 Older Entries

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