Fast, granular, reliable ROI on ad performance was our bugle call to build Euclid, Uber’s in-house marketing platform. Early this year, Euclid replaced a legacy system, which processed ROI data somewhat manually as it struggled to keep up with Uber’s …
The post Designing Euclid to Make Uber Engineering Marketing Savvy appeared first on Uber Engineering Blog.
Here’s the behind-the-scenes story about how Uber Engineering’s Driver Team continues to develop our virtual onboarding funnel to get hundreds of thousands of driver-partners on the road earning money with Uber.
The Consequences of Scale for Driver-Partners
Our team cares …
The post How Uber Engineering Massively Scaled Global Driver Onboarding appeared first on Uber Engineering Blog.
Uber Engineering
Uber’s mission is transportation as reliable as running water, everywhere, for everyone. Last time, we talked about the foundation that powers Uber Engineering. Now, we’ll explore the parts of the stack that face riders and drivers, starting …
The post The Uber Engineering Tech Stack, Part II: The Edge and Beyond appeared first on Uber Engineering Blog.