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Displaying posts with tag: SXSW (reset)
How Companies are Using Inhound Marketing

Here's another interesting session from the South by Southwest Interactive conference a few weeks ago... Dharmesh Shah, co-author of the Inbound Marketing book, gave a concise, high-speed presentation on some of the best practices in social media marketing.  Here are a couple of video clips from his session:

A lot of the startups I work with, both open source companies and SaaS, are now taking Inbound Marketing more seriously as a way to grow their business, whether it's an open source business, cloud, SaaS or some combination.  The reality is it's just not good enough to have a killer product.  You need to have a dialog with prospects and make sure …

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European Startup Situation

I attended a panel session at the South by Southwest Interactive conference recently on the topic of high-tech startups in Europe.  The panel included Marten Mickos (former CEO of MySQL, now at Eucalyptus), Resham Sohoni (CEO of Seedcamp), Peter Robinett (Bubble Foundry) and Felix Petersen (Nokia).  It was interesting to learn about some of the initiatives, like Seedcamp, which are investing in and promoting startup companies like Erply, and Codility coming out of eastern europe. These companies are small, but they have big ambition and are leveraging open source and cloud infrastructures to keep their costs low.

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