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When should you store serialized objects in the database?
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A while back Friendfeed posted a blog post explaining how they changed from storing data in MySQL columns to serializing data and just storing it inside TEXT/BLOB columns. It seems that since then, the technique has gotten more popular with Ruby gems now around to do this for you automatically.

So when is it a good idea to use this technique?

If the application really is schema-less and has a lot of optional parameters that do not appear in every …

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