In 2010, the geography of the Internet is set to expand significantly, as ICANN will liberalise the market for domain name extensions. Gandi have commissioned a report from The FutureLab to see how consumers and businesses view this change.
More about the liberalisation process
Is this a squatting opportunity or a branding opportunity?
2/3 of businesses don't realise domain extensions are being liberalised next year. But those businesses that do know about this (like Deloitte) are excited about the opportunities in the areas of global branding. However corporates are also concerned that brand protection mechanisms need to be in place at the new registries, a view that has been raised by Microsoft.