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A particular blog entry usually feels relevant and topical when fresh, at least to the author. So let’s say a blog entry even carries some non-zero long-term value. How do you find it after a while? And more importantly, how will your readers find your blog entry?

Descriptive subjects go a long way. But your readers may be searching for “development model” when your header says “release plan”. And even if you anticipate the search words used by your readers, you can only pick one wording for your header.

Full-text search also helps. There’s now a brand new Search field in the top left corner of Planet MySQL. Chances are you’ll

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