“After you have built out your data lake, use it. Ask it questions. You will begin to see patterns where you want to dig deeper. The Hadoop ecosystem doesn’t allow for that digging and not at a speed that is customer facing. For that, you need some sort of analytical database.”– Eva Donaldson.
I have interviewed Eva Donaldson, software engineer and data architect at iContact. Main topic of the interview is her experience in using HP Vertica.
Q1. What is the business of iContact?