The potential for successfully building or extending a corporate
identity based on Open Source depends on a company’s relationship
towards an Open Source product. The graph below relates the
extend of product ownership to the level of awareness potentially
available for marketing:
Basically, the more you own the product, i.e. the more it is directly correlated to your company, the more you can make out of it.
If you’re the creator of the product (e.g. MySQL, the company, is the creator of MySQL, the database), you can utilize maximum …[Read more...]